Marketing Automation – what’s in it?


Marketing Automation is broadly seen as a tool or process serving big companies and their marketing departments managing multiple online marketing channels. However, with the average 50% of the common marketing specialist’s time spent on content, it makes a lot of sense to automate your small
or medium size company marketing efforts to the most, so that you can free some time for your core business activities.

To start with the basics, marketing automation refers to technology or software used to help organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks (as described by John Koetsier in “Fast-growing marketing automation still has only 3% penetration in non-tech companies”).

What’s in it for me?

Using a marketing automation platform makes it easier to plan email campaigns, segment contacts, automate social media posts, update content, and keep an up-to-date track of your customers behavior. With focus on results from your marketing efforts, marketing automations helps you understand what works and what not in your marketing strategy and thus investing in the right channels to drive sales.

What’s the cost involved?

Complete marketing automation platform requires investment, however it all depends on your business needs. There are many low cost or even free of charge platforms that might be just perfect for your marketing. Just ask us and we will help you choose the solution for you or we will manage it on your behalf.